Volvo Construction Equipment has scooped a top prize at the prestigious Content Marketing Awards for its global digital campaign ‘The Megaproject Listing’.
The recognition from one of the most respected international marketing awards is testament to the campaign’s ability to connect with enthusiasts from within the industry and beyond. The success of the multi-channel program lies in producing cinematic yet informative content to showcase the building of a world that is cleaner, smarter and more connected. Winning first place in the Transportation (Air/Auto/Rail/Ship) Publication category alongside the campaign’s producers Off the Wall (OTW), the innovative strategy beat tough competition from big name industry runners up including KLM Royal Dutch Airlines.
The construction projects in ‘The Megaproject Listing’ do not just build and rebuild. They transform people’s lives. They improve connections between communities, enhance transportation and business and construct smart and sustainable cities that will stand the test of time.
From interviewing workers on the ground to shooting sweeping vistas, the versatile concept allows Volvo CE to drive deep creative insights into a variety of cultural backdrops. The first Megaproject, showing the transformation of I-4 Florida, one of the most dangerous roads in the United States, generated millions of views on social media. The same achievement was gained for the telling of the historic subterranean network of Grand Parisand the relocation of the whole town of Kiruna in Sweden. Next will be the world’s largest airport in Dubai and the creation of a new suburb in Bolivia.
All of these Megaprojects also feature in print within the Volvo CE publication Spirit Magazine, which covers the most exciting projects and new developments from across the global construction market. Tiffany Cheng, Global External Communications Director, said: “It’s thrilling to be recognized for a campaign that has truly brought storytelling into the digital age. The Megaprojects represent our modern vision to showcase how innovative construction projects can literally transform societies and we’ve been hugely proud of its achievements”.
A panel of all-star judges picked Volvo CE from around 1,100 total entries. The jury chose the best of the best in every aspect of content marketing from strategy and distribution to editorial and design. Other award recipients include Volvo Trucks – which won for Best Use of Facebook in Content Marketing – Virgin Media, NASCAR and MGM Resorts. The win comes just a few weeks after the campaigns won a silver gong at the Swedish Content Awards in late May.
Volvo CE will pick up the award during a ceremony at the annual Content Marketing World in Cleveland, Ohio, in front of more than 4,000 guests from more than 70 countries worldwide.