The Fleet Office Emerges as a National and Global Leader in the Civil Construction Industry

A Sunshine Coast-based company that commenced developing vehicle and equipment tracking devices just five years ago is emerging as a national and global leader in the civil construction industry after recently securing clients in New Zealand and France and now has an eye on the lucrative United States market.

The Fleet Office founder and director Jim Lee spent fourteen years in the British Army and moved to Australia in 2010 where he settled on the Sunshine Coast. He joined the civil construction industry and ultimately managed the largest privately-owned fleet in Queensland. His love of technology and the constant need for improvement saw him implement a bespoke GPS tracking solution which led to the establishment of The Fleet Office in 2015.

“We started the business five years ago based on my experience in civil construction fleet management and how the British Army ran their whole fleet operation. At that stage, it was just my wife Angela and I and we spent a lot of nights in the garage constructing prototype tracking devices, and while that’s a distant memory, it’s a time we really enjoyed together.


“As the largest non-OEM (Original Equipment Manufacturer) CE Telemetry provider in Australia, we have carved out a unique niche in the market by delivering highly effective and functional solutions for plant, equipment, and vehicle fleets at an affordable price,” Jim said.

The Fleet Office now boasts around 350 national clients including a who’s who of the civil construction industry such as local powerhouse Hall Group as well as national operators including BMD, Moits, EPH, John Holland Group, Downer, Fulton Hogan, Seymour Whyte, Coates Hire, See Group, Hazell Bro Group, and VE Group. 

The Fleet Office was also the primary tracking solution used for all assets working on many sections of the Pacific Highway Woolgoolga to Ballina (W2B) upgrade project. courtesy of The Fleet Office

“Our first overseas client went live in New Zealand last year, and our first devices went active across France in March this year and we have started shipping to the United States and will soon train a local team to offer all our products to that market.

“With continued interest in our solutions from overseas, the goal is to align with established partners in these markets to ensure we can continue offering our customers the best possible support,” .

The Fleet Office has achieved 75% growth year on year since 2015 and currently employs 18 staff from their Brisbane Road office in Mooloolaba and that number is expected to grow with the introduction of new products and clients.

“We’ve simply run out of the room so we are looking to expand our office space to cater to our forecast growth because we’ve broadened our business well beyond vehicle and equipment tracking,”.

Jim said The Fleet Office’s success was based around offering substantially more than any other asset tracking company in the fleet management and construction industries.

“We have developed a highly configurable platform and the capacity to adapt, innovate, and create ongoing value. We have become a technology partner for our clients where our programs are specifically designed to protect, manage, induct, and monetize fleets.

“Our mission is to deliver simple-to-use tools and services to enhance efficiencies, improve safety and compliance while minimizing operational costs through increased automation and reduced manual administration.

“One of our clients paid us the ultimate compliment when they recently said, ‘if you can dream it, The Fleet Office can create it,” Jim added.

Source: The Fleet Office'
AUS HeavyQuip Journal Newsroom
AHQJ is the digital magazine focused on Construction, Earthmoving, Lifting, Mining, Heavy-duty Farm equipment for Australian Market