[Job Story] WesTrac Spreads the Men’s Health Message through a Blue-Painted Cat 914K Wheel Loader

Loader takes men’s health message beyond Movember Leading Caterpillar dealer WesTrac and Rio Tinto are taking the men’s health message beyond the month-long Movember campaign with an eye-catching Cat 914K Wheel Loader that has been painted blue.

The new loader is bound for Rio Tinto’s Paraburdoo mine site in the Pilbara and, following its custom paint job at WesTrac’s Perth workshop, will serve as a reminder for mine workers to take note of men’s health on an ongoing basis.

WesTrac CEO Jarvas Croome said while Movember was a good opportunity to bring the importance of men’s health into focus, the colorful loader was bound to keep the topic in focus for a long time to come. Mr Croome said:

“People are bound to notice the sky blue loader, which will stand out among the typical Cat yellow equipment on site. We hope that will generate conversations and greater awareness about men’s health.”

The idea to promote the men’s health message was initially floated by WesTrac staff and the new loader presented a perfect opportunity to do that. WesTrac offered to carry out the custom paint job and Rio Tinto was quick to oblige.

Mr Croome said while there was a strong focus and significant success when it came to safety performance across the Australian mining industry, a lot of people were less inclined to discuss personal health issues. He said:

“It is vitally important to encourage more open and honest attitudes among men when it comes to their health. Creating these novel discussion points and having industry leaders such as Rio Tinto flying the flag for men’s health are the sort of things that can make a real difference.”