Toyota Material Handling Australia (TMHA) announces that they have signed on as the new Major Sponsor of NRL team Canberra Raiders new for the next 2 years.
During the current season, TMHA and the Raiders have effectively progressed their foundation year partnership via leverage of the Toyota Forklifts brand, to a point where both parties are excited to confirm elevation to Principal Partner status for future seasons.
Canberra Milk will return to the sleeve position on the Raiders Jersey next year after a highly successful ‘50th Anniversary’ celebratory season with the Green Machine.
President and CEO of Toyota Material Handling Australia Steve Takacs said:
“TMHA is excited to step up to be principal partner of the Green Machine in 2022 and beyond, one of our key clients in Bega Dairy and Drinks (Canberra Milk) have shown us the way how to effectively leverage the partnership with this widely loved Club, we look forward optimistically to lifting the Raiders business both on and off the field in future seasons”.
Raiders CEO Don Furner was appreciative of both Canberra Milk and TMHA for their continuing support following what has been another difficult year given continuing Covid-19 interruptions. Furner said:
“It has been magnificent how positive our relationship has been with Canberra Milk during season 2021, thank you, we have been honoured to assist with your 50-year celebrations.”
Additionally, Don added:
“This year we have also been fortunate to welcome a new corporate partner in TMHA to our club, one that I’m proud to say shares similar values and ideologies to ourselves, so I’m proud to let everyone know that Toyota Material Handling Australia are our new Principal Sponsor moving forward”.