Komatsu Australia is making strong progress towards gender inclusion targets, with its apprentice program leading the way, Sean Taylor, Managing Director and CEO, said this week at the announcement of a sponsorship deal with Western Sydney Wanderers FC women’s team.
He says the Wanderers partnership reflects the brand’s commitment to the region and its bold ambitions around diversity and inclusion.
“By partnering with the Western Sydney Wanderers, we are reinforcing our commitment to this region and its community.”
“Importantly, by partnering with the Western Sydney Wanderers FC A-League Women’s team, we are looking forward to breaking stereotypes, as we celebrate the achievements of women and work to increase gender diversity in our own industry.”
Komatsu has over 500 staff working from five locations in the Greater Western Sydney area, including its Oceania corporate head office in Fairfield. There are over 1,200 pieces of Komatsu equipment at work and Sean says there is a strong pipeline of construction and infrastructure activity in the coming years.
In meeting the growing demand, Komatsu is committed to creating job opportunities for women as well as men. Sean says:
“Diversity is good for everyone – for individuals, for communities, and for businesses. Research has shown that diverse and inclusive teams are known to be more creative, more innovative and even more profitable. In fact, the reasons for striving for gender equality are too many to count.”
The brand has set a goal to achieve 25% female participation across its Australian workforce by 2025, but it’s way out in front in its apprenticeship and Sydney ranks. Sean says:
“Thirty-eight per cent of our apprentices this year are female, and 30% of our Sydney workforce is female. In this traditionally very male-dominated industry, Komatsu and Western Sydney are leading the way on diversity and inclusion.”
Western Sydney has set a high bar, and the brand is looking to replicate and extend this successful approach.
The Wanderers’ players will form a key part of Komatsu’s apprentice mentoring program, and over the next two seasons, Komatsu will be featured on the right-sleeve of the Wanderers’ A-League women’s jersey, as well as supporting a range of community initiatives led by the club in the women’s football space. Sean says:
“Through this partnership with the Western Sydney Wanderers, we want to showcase not only the remarkable female footballers from the Wanderers but shine a light on the opportunities available in our industry.”
“Many are not aware of the diverse roles and exciting career paths available in the construction and mining industry, working with exciting and sustainable technologies. From apprentices to engineering, sales, and service technician roles, we want to make sure women are given greater opportunities to make their mark.”