Cervus Equipment receives the top Prize at the Kramer Dealer Awards

Cervus Equipment Australia and New Zealand has been recognised globally for distributing German-made agricultural equipment, taking out the top prize of New Market Entry at this year’s Kramer Dealer Awards.

With seven dealerships in southern Australia and nine in New Zealand, last year Cervus Equipment became the first Australasian dealership to distribute the European machines following formation of an alliance between John Deere and German agriculture machine specialist, Kramer.

Headquartered in Munich, Kramer specialises in manufacturing all-wheel drive wheel loaders, telescopic wheel loaders and telehandlers, with their market-leading range of telehandlers being the first of its products to enter the Australasian market.

Cervus Equipment Managing Director for Australia and New Zealand, Tim Ormrod, said the company was delighted to be recognised by Kramer for its work in establishing the Kramer brand in both Australia and New Zealand. Mr Ormrod said:

“We first contacted Kramer back in 2017 following John Deere’s investment in the company, as we were receiving growing enquiries from our customers for a dedicated loader solution.” 


“Kramer had a reputation for having the highest quality telehandler on the European market, and their product range was well suited to our vast year-round agricultural operations.”


“Our customers love the features and quality that is unmatched in our market – Kramer is a fantastic product.”

Mr Ormrod said while Cervus Equipment was proud to win the Award, the accolades belonged to many. He said:

“We have achieved this success following Kramer’s support of us in establishing the brand locally, the efforts of the Cervus Equipment team who worked tirelessly to support the introduction of the equipment to market, and our loyal customers who have purchased Kramer products.”


“We are very proud to be Kramer’s first Australasian dealer and look forward to further cementing the Kramer brand into both the Australian and New Zealand markets over the next 12 months.”

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