Four days of Happy Hours Events in Las Vegas Branded “Made In Italy”

CONEXPO-CON/AGG is just a week away, and prevision numbers already confirm the 2023 edition  will be the largest of the trade show the history. The show, now nearly 5% bigger than the record set in 2020, will host 1,800 exhibitors and 175+ education sessions during its run. Shows, press conferences, and a variety of connecting experiences will attend construction pros from March 14-18, 2023 in Las Vegas.

Among the must-attend events, the Italian Trade Agency presents a full agenda of networking experiences, held each day at its Pavilion (Silver Lot 1 Booth 5042). The Italian Pavilion, featuring over 25 leading Italian Construction companies, will present a range of cutting-edge products and services to US Construction Equipment enthusiasts, as well as an occasion to enjoy a lively and engaging networking experience.

Everyday, from 3 to 5 pm, the Italian booth will become the live stage of the “Happy Hour networking event”, organized by ITA Trade Agency with the support of Unacea, ANIMA and UCoMESA.

Attendees will be entertained with a full program of exciting conversations, panels, discussions and presentations covering all fields of the construction manufacturing industry, served in the notorious Italian hospitality style.

But what should we expect day by day at the Italian Daily Happy Hour experience at CONEXPO?

Here below the four-day full program to not miss anything:

  • March 14th – The ribbon cutting ceremony of the Italian Pavilion with representatives of ITA and UNACEA.

The event will also be a good opportunity to discover the latest project of CDP Italia, the Business Matching Platform available in eight languages. The platform is integrated with a private meeting digital room tool to support and strengthen economic and business relations between Italian and US companies.

  • March 15th – Network with the American Associated Equipment Distributors.

AED President & CEO, Brian McGuire will join the Pavilion and give a brief remark about the distribution channel for construction equipment in the USA.

  • March 16th – Explore the US market of construction machinery with data and insight from AEM.

Visitors will enjoy the opportunity to chat and discuss with Fred Vieira, AEM Director of International Business.

  • March 17th – Latest trends and insights in the construction building machinery industry

The Italian Pavilion will host KHL, the global, diversified media business focused on construction, to deepen our knowledge on what are the latest hot topics and construction industry trends in the U.S.

But there is more: a Crawl Challenge will be held at the Italian Pavilion Booth every day of the show.

To see the full ITA Trade event agenda and to register for the Happy Hour daily experiences, have a look here.

Whether you are looking to make new connections, explore new products and solutions, or simply to enjoy a lively and engaging experience, the Italian Pavilion will have something for everyone.

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Emanuele Giovannini
Digital marketing specialist, Heavy Equipment journalist.